Innsbrucker Verkehrsbetriebe
Corporate Design | Campaign | Branding
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wegfinder
One of the central messages of the Innsbrucker Verkehrsbetriebe brand is simplicity. One app for everything. One app for all our routes. The wegfinder campaign expresses this clarity and conciseness. We show real people in real life. The imagery is personal, colorful and authentic.
Less Is More
Simplicity is one of the key messages defining the brand of local transport company Innsbrucker Verkehrsbetriebe. Correspondingly, emphasizing the true essentials clearly helped outline the creative design of the communication tools in use. Clarity and comprehensibility shape the general visual appearance while the wording represent a certain sense of understatement.
All icons and creative elements follow this approach. Besides white, the only main colors are ruby-red and traffic yellow in combination with jet black and iron-gray. Thus, core traits such as emotion, warmth and passion can naturally be combined with elegant design solutions. Based on this, a number of additional colors is deployed to meet a diverse range of creative demands. The general imagery comes across as both authentic and personal. Instead of contrived sceneries and stylish models, we show real people in every-day situations. Close-ups emphasize human emotions. A playful approach to definition while occasionally blurring it, redirects the focus to the essentials. The corporate design characterizes the key values of the brand, communicating the quality standards of modern-day urban mobility to the target group.
What time does the next tram go?
Also online, Innsbrucker Verkehrsbetriebe present themselves as a state-of-the-art mobility service provider, with a good sense for modern-day demands and requirements. Representing clarity and comfort, the website in our web design does not only transport important contents but also the values of the brand. The start page sets the agenda for the entire website and places its focus on the most-searched information – namely, a clear and simple timetable, plus recent news and campaigns. With only a few mouse clicks, the screen design leads users intuitively to the requested content. Usability, clarity and responsive design characterize the overall image and presence.
ivb-scout
The IVB-Scout impresses users with its clear and crisp app design. Special focus lies on the departure times. The app offers them in real-time for busses, trams and night-time transport of all lines of the Innsbrucker Verkehrsbetriebe, making it a handy companion for all passengers.
The app is available for Android and Apple in the respective stores.
