Apples with Profile and Character

Our job as advertising agency was to create an honest relaunch of the brand Biosüdtirol. Avoiding stale stereotypes, unnecessary shenanigans and overly romanticizing imagery, we instead focused on presenting apples and people with profile and character. The community of 200 organic apple farmers in South Tyrol knows that “More than ever, a modern-day brand must be honest.”

Including aspects such as wording, graphic design and packaging design, the entire corporate design approach skillfully reflects the values of the brand.

From logo to image folder: the corporate design presents itself in a reduced, clear and down-to-earth way. Just like the brand Biosüdtirol. The kicker? All forms were implemented on apple-based paper!